7 QUESTIONS TO ASK YOUR EVENT FLORIST IN PORTLAND, MAINE & BEYOND

Oct 5, 2023 | education

Planning a successful event is no small feat. As industry professionals, we understand how much planning, time, and organization go into each detail. One area that demands attention to detail is floral design. To bring your vision to life, you’ll need an event florist who is professional, experienced, extremely detail-oriented, and committed to creating the event of your dreams. But how can you tell who is truly committed and capable with so many options available?

As a high-end luxury wedding florist, event designer, and floral stylist, Abby Garden is committed to helping you create the floral design of your dreams. In this blog, we’ll share seven questions to ask your event florist in the Portland, Maine area and beyond. Additionally, we will address common misconceptions within the New England floral industry, and share expert insight to help you navigate your event planning with clarity and confidence.

7 QUESTIONS FOR YOUR EVENT FLORIST IN PORTLAND, MAINE & BEYOND

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1. WHAT IS YOUR PROCESS WHEN WORKING WITH A CLIENT?

Understanding your florist’s process is essential, as it sets the foundation for collaboration and ensures your ideas are brought to life. Does the florist have a streamlined process and event plan? Do they plan on taking the time to meet with you and discuss your ideas in detail? Is there a clear timeline and proper communication? An excellent florist will take the time to wholeheartedly focus on your event.

2. CAN YOU TELL ME ABOUT YOUR RENTAL INVENTORY?

Knowing what rental options your florist offers will help you plan a cohesive design and match the aesthetic you’re aiming for. Is the florist willing to be completely transparent with their options and allow you to browse their inventory? Is their inventory extensive or does it fall short compared to other vendors at the same price point?

3. WHAT IS YOUR APPROACH TO COLOR THEORY?

Color is a powerful tool in any floral design. Understanding your florist’s approach to color theory helps you set the tone and mood of your event. Whether you’re aiming for vibrant and lively or serene and romantic, their color insights will be extremely valuable.

4. HOW WOULD YOU DESCRIBE YOUR COMPOSITION STYLE?

Each florist has a unique signature style. Asking about their composition style allows you to decide whether it aligns with your vision. We recommend checking out the florists’ portfolio of past events or social media to better understand their composition style.

5. CAN YOU TELL ME ABOUT YOUR FLORAL TEAM?

Ask about the number of team members and their experience. Additionally, ask about the logistics of how many people will be setting up your event flowers and how they make sure the setup runs smoothly.

6. WHAT COMPOSITION AND COLOR PALETTE WOULD BEST FIT MY VENUE?

Your venue’s ambiance and architecture play an important role in floral design. Discussing the right composition and color palette for the venue ensures the florals complement the surroundings An expert florist will be able to give you valuable insight and advice on this subject.

7. DO YOU HAVE FLORAL DESIGNS OR INSTALLATIONS YOU’VE BEEN EAGER TO CREATE?

Florists often have innovative ideas they’re excited to explore! Ask about their creative aspirations and plan unique, breathtaking florals for your next event.

BUSTING MYTHS ABOUT THE NEW ENGLAND FLORAL INDUSTRY

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On our journey, we’ve had the privilege of hearing many stories from clients, friends, and families, all sharing their experiences and insights about the floral industry. During these conversations, we’ve noticed a fair share of misconceptions and myths circulating about our industry. We’re excited to answer these next questions from a professional industry perspective, shedding light on the reality behind the myths.

“I SHOULDN’T HIRE A FLORIST WITH MULTIPLE EVENTS PER WEEKEND, RIGHT?”

A common misconception is that you should avoid hiring a florist who manages multiple events per weekend. However, this couldn’t be further from the truth. Established event florists with teams are exceptionally organized and have dedicated professionals for each event they undertake. This level of organization and specialization allows them to deliver exceptional service to every client, even when juggling multiple events simultaneously. Rather than holding them back, it demonstrates their ability to efficiently manage and execute multiple events with precision and creativity.

“I HEARD I SHOULDN’T TIP MY FLORIST. IS THAT TRUE?”

Don’t listen to anyone saying tipping your florist is unnecessary. While tipping is ultimately a personal choice, it’s important to understand the dynamics of the floral industry. Many event florists work with large teams, sometimes of up to 10 to 30 individuals who dedicate their time and expertise to ensure your event’s floral design is perfect. These dedicated professionals often leave behind their families and friends on a sacred summer Saturday to work incredibly hard for your event. While tipping is not required, it is a thoughtful way to show appreciation for their hard work, dedication, and artistry.

We hope answering these common questions will help you make informed decisions about your next floral experience.

BONUS! OTHER EVENT FLORAL TIPS TO KEEP IN MIND WHEN WORKING WITH YOUR EVENT FLORIST IN PORTLAND, MAINE & BEYOND

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  • Start with your color palette and be open to flower substitutions based on availability.
  • Understand that the floral market is subject to global economic changes, impacting flower costs.
  • Weather conditions can affect the availability of certain flowers, so flexibility is key.
  • Consider the concept of “less is more” when it comes to floral decorations, focusing on impactful choices.

PLAN YOUR EVENT WITH ABBY GARDEN

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At Abby Garden, we’re here to translate your floral vision into a breathtaking reality, whether it’s in the charming setting of Portland, Maine, or any other enchanting location. We take on a select number of events per season to provide each couple with a reposed and highly personalized approach. It’s all about you and how our florals can create your most perfect space!

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