THE BLOG

We’ve been in the floral industry for nearly a decade. And in that time, not only have we designed dozens of bespoke wedding and event florals, but we’ve also become the leading educators in sustainable floristry. And we’re about to take it one step further. We’ve noticed a gap in the market for florists who need some extra help pricing floral arrangements, but don’t need (or want) to invest in expensive software. Enter: the Abby Garden Event Production Suite (ESP). This Google Spreadsheet is the exact tool we use for our own business. It’s a floral pricing calculator, ordering system, and production planner all in one. 

And it’s about to be your new best friend. 

A Floral Pricing Calculator That Actually Helps 

There’s a lot of noise online. Everyone and their mother tells you a different formula for pricing your flowers. But they don’t tell you that you need to know your raw numbers to do that. Well, the EPS helps you determine your numbers so you know exactly how to price your arrangements. The EPS is a workflow that guides you through every stage of the event process, from quoting and ordering to production and final strikedown. 

Here’s everything you get: 

• Master Recipe Builder
• Hard Goods Tracker
• Individual Recipe Sheets for everything from bouquet to centerpieces
• Client Order Sheet
• Event Order Sheet for wholesaler
• Rental Inventory Management
• Weekly Scheduling Sheet
• Full step-by-step instructions for use

What The Event Production Suite Can Do 

The Event Production Suite is so much more than a spreadsheet. It starts by counting your stems. You only need to input your master recipe once, and then you can copy and paste to populate the rest! The workflow includes stem totaling and variety breakdowns and includes a built-in structure to help you limit over- and under-ordering. This will seriously increase your margins and reduce waste! It’s a win-win. 

It also makes accurately quoting to clients and ordering ten times easier. Not only does each order sheet align with individual recipes, the ESP can also create an event order sheet that automatically pulls your stem counts and is ready to export as a PDF to your wholesaler! You can even hide any lines you don’t want to reorder. 

Need a way to track rental inventory? Don’t worry, it does that, too. Simply add your rentals directly to your recipe sheet, and it will automatically populate in the inventory management tab! This will help prevent double-bookings and keep your storage organized. And if you have a team (or want one in the future!), the ESP includes a production packet to keep everything in order and a weekly schedule to easily plan your week, assign tasks, and make sure labor stays within budget. 

Why You Need It 

If you want to scale your floristry business, you don’t need a fancy van with your logo on it. You need systems that can support your growth and help you work more efficiently. The ESP provides that structure. With accurate stem counting, you can buy exactly what you need—instead of over-buying materials that will go unused. If you’re designing florals for large events, mistakes can get expensive. The ESP keeps your orders clean and organized so nothing gets missed or double-ordered. Plus, every section is designed to help you track and measure your profit. You can quickly compare things like quoted versus planned labor so you can adjust before it starts eating into your margins. 

This is the practical side of floristry. It isn’t always pretty, but it doesn’t need to cause dread in the pit of your stomach, either! The ESP provides clarity, direction, and a system you can rely on. And when you have an air-tight system from first quote to final strikedown, you can start attracting higher-end clients. When the back end of your business is organized, you can start showing up as the professional you are, on top of being a talented florist. 

Floral Pricing Calculator, Scalable Systems, and More—for $97

If this blog hasn’t made it clear already, we are so excited to make this tool, which we’ve been using for years, available to more people. For this first month, you can grab the Event Production Suite for $97. After this month (February), it will go up to $127! It might take a little while to learn to use the system, but once you do, we guarantee it will make the dreaded parts of business feel so much easier. Besides, it comes with step-by-step instructions so you can learn to implement it at your own pace. If you still have questions, read more about the ESP here. And if you’re a florist just exploring the world of sustainable event flowers, be sure to check out our other educational resources!